Fierce Healthcare: Study Finds Brokers Increasingly Recommending ICHRA to Employers

ICHRA is going mainstream. New SureCo data (backed by Oscar Health, 1,500 respondents) shows 56% of brokers now recommend it, with client moves to ICHRA jumping from 15% in 2024 to 37% this year — and 91% of employers who made the switch say it paid off, with average savings of 15.5%. The driver is obvious: family premiums are up 26% over five years, outpacing inflation, and 90% of employers took a rate hike for 2026. SureCo's CEO frames it as a shift from crisis fallback to standard renewal strategy — the open question now isn't whether ICHRA works, it's whether employers invest enough in employee education to execute it well.